specific

/spɪˈsɪfɪk/

adjective

clearly defined or identified.

specify

/ˈspɛsɪfʌɪ/

verb

identify clearly and definitely.

Specifi Logo

/ˈspɛsɪfʌɪ/

noun

the AV industry's answer to clearly defined, job-winning websites, quotes, and more.

Ever feel like you're drowning in a sea of subscriptions? Us too.

That's why we, a team of ex-installers and professionals in the industry, decided to create Specifi, the one platform to rule them all (well, at least all the one platform an AV system integrator could ever need).

Specifi was born out of sheer frustration. There just didn't seem to be the one platform out there to achieve everything an integrator needed. Multiple subscriptions were required for CRM, proposals, client portals and websites. Surely it shouldn't be so complicated and costly? We needed a system that knew exactly what a system integrator needs to win business, stay organized and install. Specifi is that system.

From this, the software's creators recognised its enormous value to all integrators and suppliers in the AV industry and so Specifi was established.

After years of building the software, we officially launched in July 2021 in the UK and Ireland to an incredible response. In 2023, we were ready to go big and at the CEDIA Expo we launched in the US of A. At the show we were awarded with the 'Best Start-Up' award as voted for by a panel of TechStarter judges. How's that for big?

But Specifi is more than just software. It's a way of life.

As a system integrator, your skills lie with installing and creating amazing spaces for your clients. Hours of admin, spec'ing and hunting for leads is not what you signed up for. Specifi can give you back your precious time so you can get back to enjoying what you do.

It's genuinely excellent! Anyone in the industry looking for the complete package... GET ON THIS!

Daniel Johnson
Ohm Smart Ltd.

Our Core Values

We are guided by innovation, always seeking new ideas; efficiency, delivering results with precision; and passion, dedicating our energy to making a positive impact. These values drive everything we do.

We believe in the power of laughter. A little humour can go a long way, especially when you're dealing with demanding clients and tight deadlines.

We're all about efficiency. We know your time is valuable, so we've designed Specifi to help you get things done quickly and easily.

We're passionate about AV Integration. We're not just software developers; we're AV nerds at heart.

We believe in building strong relationships. We're here to support you every step of the way and want to give you the tools to do the same with your customers.

We're always innovating. We're constantly working on new features to make Specifi even better.

Our Promise to You

We promise to make your life as an AV system integrator easier, more efficient, and a whole lot more fun. So ditch the spread sheets and the cookie-cutter proposals, and give Specifi a try. We guarantee you won't regret it.

Meet The Team

Putting faces to the names - learn more about the dedicated team behind Specifi.

Matthew Booth

Founder / Ex-Installer

Bohdi

Employee Welfare

Steph Watson

Marketing Manager

Joe Lautner

Executive Vice President of Strategy

James Grimshaw

Support / Ex-Installer

Ryan Warke

Software Developer

Bebito Jacob

Software Developer

Deepika Chetla

Quality Assurance

Sudin Gurung

Software Developer

Lucy Shields

Software Developer

Ruta Meskauskaite

Customer Success